WorkSpan Launches WorkSpan AI to Eliminate the "Partner Complexity Tax" in Sales Execution

Breakthrough AI Teammates solution transforms how sales teams leverage strategic partnerships

REDWOOD CITY, Calif.--(BUSINESS WIRE)--WorkSpan, the industry leader in sales partnerships, marketplace and ecosystem automation, today announced the launch of WorkSpan AI, a revolutionary product that eliminates the "partner complexity tax" by augmenting the partnership intelligence of sales teams, increasing the revenue potential of strategic partnerships -- at scale. After a decade of powering the world's most successful business ecosystems, WorkSpan is now leveraging AI to solve the largest fundamental challenges that companies face in effort to fully capitalize on their partner relationships.

"Sellers in organizations struggle to effectively leverage their partnerships," said Mayank Bawa, CEO and Co-Founder of WorkSpan. "When we talk with sales and revenue leaders, we’re finding that the barrier isn't a lack of partnering options, but rather the cognitive burden that overwhelms sales teams, driven by information overload, increased process complexity, and the pace of innovation in the industry. Through AI Teammates, WorkSpan AI simplifies partner engagement, empowers every seller to become an expert in partnership execution, and eliminates the fragile communication chain between sellers and partners."

Supported by nine months of extensive research and development, WorkSpan’s breakthrough AI Teammates solution provides sales professionals with contextually relevant partnership guidance for every account and every opportunity – at the right time.

The new product continues WorkSpan's industry-defining innovations in ecosystem management that have shaped the market in the last decade, including sales partnerships, cloud partner marketplace automation, service partners consumption management, and embedding partner processes inside sales processes.

Steve Lucas, Chairman and CEO at Boomi, a leading provider of cloud-based integration and automation software, said, “We have thousands of partners at Boomi, and we really can't be successful at the rate and pace that we're innovating without them. Orchestrating their comprehension, especially when the knowledge of what's going on is held in the hands of a few people — that is incredibly challenging."

"Sales has figured out how to leverage marketing, but sales still hasn't figured out how to leverage partnerships," said Amit Sinha, Chief Customer Officer at WorkSpan. "We've spent the last decade building technology that powers ecosystem relationships for global enterprises. Now, we're applying that expertise to create AI Teammates that make every seller effective at leveraging partnerships in their daily workflow."

The company will showcase AI-powered sales partnership teammates at their flagship Ecosystem Business Summit- Industry Showcase on April 23, 2025, and then at a series of industry events- PartnerTechX (April 28), Ultimate Partner (May 1), and Catalyst (May 12).

For more information about WorkSpan AI and to request access to the platform, visit www.workspan.ai.

About WorkSpan AI
WorkSpan powers sales partnerships to help businesses achieve more together. With WorkSpan AI, the 15,000 companies on the WorkSpan network leverage AI teammates, integrated partner workflows, and partner planning, reporting and attribution to scale their revenue generating partnerships. Learn more at www.workspan.ai.