Bioworld Strengthens Its Brand Growth Platform With the Strategic Acquisition of Europe’s Leading UK-Based Licensing Company, Character World Brands

With the Addition of Character World Brands, Bioworld Is Set to Expand in the UK, enhance its European ambitions, and Increase Market share

DALLAS--(BUSINESS WIRE)--Bioworld Merchandising Inc., a leading global provider of lifestyle pop culture products, proudly announces the acquisition of Character World Brands, Europe’s leading licensed home textile company. This partnership enhances the growth trajectory for both companies.

Leveraging Bioworld’s global presence, unparalleled industry expertise, and robust infrastructure, the alliance is poised to generate exceptional value for consumers, brands, and retail partners. This acquisition unlocks new distribution channels, expands licensing opportunities, and strengthens the product portfolio.

"This is a partnership that represents a mutually beneficial opportunity for both companies," said Raj Malik, CEO of Bioworld. "By leveraging our global reach and product expertise, we can create significant growth opportunities. This new venture aligns closely with our business and delivers exceptional value for our shared customers while increasing our footprint in the EU."

“Joining Bioworld’s impressive ecosystem will accelerate our growth, allowing us to leverage its scale and support to reach more consumers with our comprehensive home solution. We will look to strengthen our home textiles offering as well as continue the growth of our new segments in hardlines that launched in 2025. As a team, we are delighted to become part of a global business that shares the same values and ambitions,” said James Walker, CEO of Character World Brands.

The collaboration will catalyze brand and category expansion across all retail channels, capitalizing on Character World Brands’ established market presence and track record of success. With this strategic union, the two companies are positioned to push the boundaries of the licensing industry in the US, UK, and Europe.

Bioworld is actively exploring additional strategic acquisitions, investments, and partnerships to further strengthen its growth platform and continue its trajectory of market expansion and innovation. More will be announced in due course.

About Character World Brands

Founded in 1998 with headquarters in the UK, Character World is Europe’s leading licensed home textile company bringing the world’s most beloved brands to life through innovative home and lifestyle collections. With a passion for design and a commitment to excellence, Character World Brands collaborates with top entertainment, gaming and sports brands to create homeware that inspires fans of all ages. Character World Brands' expertise in licensing, manufacturing, and retail partnerships has made them a trusted name in the industry, delivering products that turn everyday spaces into immersive brand experiences. For more information, visit characterworld.com.

About Bioworld Merchandising

Bioworld is the leading global manufacturer of licensed apparel, accessories, and home goods. Bioworld partners with the world’s most iconic creators and brands to bring pop culture to life, all to create deeper connections between fans and the things they love. Founded in 2000 as a headwear company, Bioworld currently designs into over 30 product categories and partners with retailers at all levels of distribution. From mass to specialty, from boutique to ecommerce, Bioworld helps fans connect at every price point, style, and trend. For 25 years, Bioworld has empowered its partners to forge stronger connections with their global audiences through elevated product design, merchandising, and distribution.

Industry leading infrastructure capable of fulfilling every customer need across continents. Fourteen offices worldwide and the strategic ability to attack and set trends. Omni-channel fulfillment on a global scale.

For more information, visit: https://www.bioworldmerch.com/.