GLAM4GOOD Pop-Up Maintains LA Wildfire Relief Momentum, Distributing $4.6 Million in Clothing, Self-Care Essentials & Services: “This is a Critical Moment,” Says Founder

As Second Responder, Nonprofit GLAM4GOOD Hosts a Free Pop-Up Shop, Empowering LA Wildfire Victims with 90,000 Important Self-Care Products and New Designer Garments as They Rebuild.

LOS ANGELES--(BUSINESS WIRE)--GLAM4GOOD, an innovative nonprofit founded by Mary Alice Stephenson, hosted its free Pop-Up Shop in downtown Los Angeles earlier this month, offering a new wave of support to the victims of January’s devastating wildfires. The event took place on March 7th, 8th (International Women's Day) and 9th, uniting over a dozen community partners and welcoming in thousands of recipients to receive nearly 90,000 items of essential clothing and self-care products—totaling over $4.6 million in impact.

The event embodied GLAM4GOOD’s unique, impactful approach to giving in times of crisis: “as second responders, we know how crucial these additional phases of relief are,” said Mary Alice Stephenson, Founder & CEO of GLAM4GOOD. “After first responders depart, who is there to help? The immediate focus is to help recipients find a safe place to stay. Now, they are more likely to have a space to take in these free essentials and really begin to rebuild—their wardrobe, their routine, their sense of normalcy. Our hope is we can continue to help ease hardships and recreate what’s been lost.”

GLAM4GOOD’s free giveaway featured much-needed resources from some of the biggest names in fashion and beauty, providing clothing for work, school and play, as well as skincare, beauty products, footwear, accessories and more.

“GLAM4GOOD is so proud to be able to offer this level of support to the Los Angeles community in the wake of the wildfires," Stephenson said. "There’s a collective desire to move forward and rebuild—but we can’t forget that the recovery is still underway for so many. Through the generosity of our brand partners and community, we have empowered nearly 2,500 recipients from 13 community partners in LA County, providing close to $5 million in new clothing and personal care products. This is a critical moment for the people of Los Angeles—and we’re honored to be in it with them."

Esteemed Partners & Volunteers
GLAM4GOOD proudly partnered with the CFDA, THE BOARD, FounderMade and Let It Break, along with in-kind brand support from top names, including:

• '47 Brand
• & Other Stories
• Amo
• Après la Premiere
• Beach House PR
• Bearpaw
• CAMP
• The Cat’s Pajamas
• Cohere Beauty
• COS
• Costa Brazil
• Emilie Heathe
• florence by mills beauty
• epi.logic
• Ethik Brands
• Everlane
• Fresh Clean Threads
• Girlfriend Collective
• Give Back Beauty
• H&M
• Hoka
• Joyfolie
• La Coochie
• Love Binet
• Macrene Actives
• Marc Anthony True Professional
• Meaningful Beauty
• Miles & Milan
• Naot Footwear
• Nation
• Nécessaire
• NYDJ
• Odele Beauty
• Onda Beauty
• Perseve Hair
• Philip B. Botanical
• Purple Denim
• Reformation
• Renpure
• Sigrid Olsen
• Simon Miller
• Stila Cosmetics
• Steffie’s
• SuperGoop
• Veja
• Vitaminesque
• VLIV Communications
• Zadig&Voltaire

More than 100 volunteers united at the pop-up to distribute various men’s, women’s and children’s products, including professional and school attire, bags, beauty and skincare products, footwear, denim, jackets, sleepwear and more.

13 High-Impact Community Partnerships
Throughout the event, GLAM4GOOD provided $4.6 million worth of goods to multiple community partners, including:

• AMAAD Institute
• BeyGood
• Bienestar
• Boys & Girls Club of Pasadena
• Children’s Law Center of California
• Colibri Collective - Paseo Dena Heals Marketplace
• Costello Housing Solutions Incorporated
• Dena Heals
• L.A. CADA, Art & Start Houses
• LA LGBT Center, Trans Wellness Center
• North Valley Caring Services
• Pasadena USD
• TransLatin@ Coalition

About GLAM4GOOD
GLAM4GOOD IS A LEADING NONPROFIT THAT REPURPOSES UNUSED MERCHANDISE TO ADDRESS CLOTHING AND SELF-CARE INSECURITY IN AMERICA. THE ORGANIZATION BOLSTERS SELF-ESTEEM AND EMPOWERS DIGNITY WHILE DIVERTING INDUSTRY EXCESS, CREATING OPPORTUNITIES FOR PEOPLE IN NEED.

Founded in 2016 by Mary Alice Stephenson, GLAM4GOOD has been a pioneering force in addressing clothing and self-care insecurity and fashion sustainability across the US. The organization repurposes unused merchandise from top fashion, beauty, and lifestyle brands to help those facing hardship—boosting self-esteem and empowering individuals while diverting industry excess to create opportunities for people in need.

As an event-driven foundation that provides life-changing experiences, free clothing & beauty giveaways, and confidence-bolstering initiatives to enhance the lives of everyday heroes and people in need, GLAM4GOOD has impacted more than 170,000 people in 32 states, delivering over $75 million in essential goods to individuals and families in need across the country.

Follow GLAM4GOOD on social media @GLAM4GOOD.