Curative Partners With Rula Health to Deliver Unprecedented $0 Mental Health Services to Its Members Nationwide

Rula’s network of 15,000+ licensed therapists and prescribers now available to Curative members with $0 copay and $0 deductible

AUSTIN, Texas & LOS ANGELES--(BUSINESS WIRE)--Curative Insurance Company, an innovative healthcare services provider, and Rula Health, a leading behavioral health platform, today announced a partnership to integrate Rula’s mental healthcare services into Curative’s insurance plans. Eligible members aged 5+ can now access individual, couples, and family therapy sessions, as well as psychiatry services for aged 13+, through Rula’s nationwide network of 15,000+ providers. This benefit—available at $0 copay and $0 deductible*—aligns with Curative’s preventive care model and expands access to high-quality, in-network mental healthcare.

“Mental health is foundational to whole-person care,” said Fred Turner, CEO and Co-founder of Curative. “By partnering with Rula, we’re empowering our members to address behavioral health needs early through personalized, evidence-based interventions, all for $0. This collaboration reflects our commitment to dismantling barriers to care, whether physical or psychological.”

This partnership will provide Curative members with precision provider matching through Rula’s algorithm which matches members based on ~500,000 preference permutations. The algorithm recommends providers based on such variables as clinical needs, gender, language, and cultural background – achieving a 97% exact match rate. Rula prioritizes speed to accessing care, with appointments as soon as the next day.

In addition to accelerating access to high quality behavioral health care, the Curative partnership introduces Rula’s first national plan to offer no cost sharing to its members. With a focus on accessible and transparent pricing – Rula’s platform offers no subscription fees, and promises zero hidden charges to patients and providers.

“Rula’s mission—to make mental healthcare work for everyone—resonates deeply with Curative’s focus on proactive, equitable care,” said Gabe Diop, Co-Founder of Rula. “By embedding our services into Curative’s plans, we’re reducing fragmentation between physical and behavioral health while ensuring providers can focus solely on clinical excellence. The rest of the market should start treating mental health as preventative just like primary care.”

High cost is a common barrier to care. In a recent survey of insured adults, more than 4 in 10 who needed mental health treatment skipped care due to cost. In addition, many health plan networks lack sufficient availability, causing delays and forcing members to go out-of-network. Only 44% of employers say their health plan has enough in-network behavioral health providers to give timely access, but really it’s the lack of an efficient way to find and schedule the providers.**

Curative’s health plan—available to employers in Texas, Florida, and Georgia with 50+ employees—covers 1M+ providers nationally. Members can continue to qualify for $0 copays and $0 deductibles by completing their Baseline Visit within 120 days of plan effective date.*

ABOUT CURATIVE

Curative is creating the future of health insurance with its first-of-a-kind employer-based plan, boasting an impressive AM Best rating of A-. Our mission is to transform health insurance by eliminating financial barriers to care and guiding our members at every step of their health journey. With a competitive monthly premium and zero additional costs*, Curative provides employers and their employees exceptional value, improved health, and peace of mind. Leveraging our experience from leading the national COVID-19 testing effort, Curative is now redefining health insurance through affordability, engagement, and simplicity. For more information on Curative, visit https://curative.com or follow us on Facebook, Instagram, X, or LinkedIn.

ABOUT RULA HEALTH

Rula is the best way for individuals, couples, and families to get in-network mental health care that delivers progress. With a diverse network of more than 15,000 licensed providers, nationwide next-day therapy and psychiatric availability, and 24/7 crisis support, Rula meets people wherever they are on their mental health journey. Patients match with a best-fit provider in minutes, confirm their out-of-pocket insurance costs, attend their telehealth sessions, and track improvement all within a single easy-to-use platform. And when they need support, Rula’s team is there to provide live help from real humans. Rula Health accepts most major insurance networks, including Aetna/CVS, Anthem/Elevance, Cigna/Evernorth, Kaiser, United Healthcare/Optum, many Blue Cross and/or Blue Shield plans, and now Curative, covering over 120M lives. Learn more at Rula.com.

*​​Every Curative member qualifies for the $0 deductible, $0 copay for in-network care and preferred prescriptions by completing a Baseline Visit within 120 days of the plan effective date.

**The Twin Problems of Mental Health Care: Access and Affordability at:https://www.kff.org/from-drew-altman/the-twin-problems-of-mental-health-care-access-and-affordability/#:~:text=problems%20people%20with%20mental%20health,was%20easy%20for%20them%20to and Employers Are Concerned About Covering Workers’ Mental Health Needs, Survey Finds at https://kffhealthnews.org/news/article/kff-employer-health-insurance-survey/#:~:text=Your%20Email%20Address%20%20Sign,Up