Banuba Launches a Virtual Try-On Plugin for Nuvemshop Transforming Online Shopping Experience on the Brazilian Market

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Banuba, a leader in augmented reality (AR) technology, is excited to announce the launch of its groundbreaking virtual makeup try-on plugin for Nuvemshop, the leading e-commerce platform in Latin America. This innovative solution allows customers to experience lifelike makeup simulations directly from their devices, enhancing sales, reducing returns, and gaining goodwill for the business.

Banuba’s advanced AR technology offers unparalleled realism thanks to accurate simulations of lighting, density, finish, and interaction with skin of any tone. What’s more, Nuvemshop users can integrate this technology with just a couple of clicks – no coding knowledge required. Interested people could see the plugin in action in a demo video.

The effectiveness of Banuba’s virtual try-on solution has already been demonstrated in the Brazilian market. Notably, Oceane saw an astounding 1000% increase in its add-to-cart rate after integrating the plugin, showcasing the potential for significant revenue growth. Additionally, Boca Rosa successfully leveraged this technology during a pre-launch event, generating an impressive USD 900,000 in sales within just four hours.

The Banuba virtual makeup try-on plugin supports a wide range of cosmetic categories, lets store owners easily manage products, and provides actionable analytics. With the rise of online shopping, particularly in the beauty sector, this solution addresses the growing demand for interactive and personalized shopping experiences.

As Banuba continues to innovate and expand its offerings, the company remains committed to empowering beauty brands with the tools they need to thrive in a competitive market. The launch of this plugin marks a significant step forward in the evolution of e-commerce and the future of beauty retail.

About Banuba:

Banuba is an augmented reality company with over 7 years on the market, pioneering face tracking, virtual try-on, and virtual background technologies. Banuba provides software development kits (SDKs) for augmented reality and video editing, as well as ready-to-integrate solutions for virtual try-on on face, hair and hand.

About Nuvemshop:

Nuvemshop is the premier e-commerce platform in Latin America, enabling businesses to create and manage their online stores effortlessly. With a wide range of tools and resources, Nuvemshop supports brands in reaching their customers effectively and efficiently.