Winn-Dixie scores big with local flavors and festive fun for Mardi Gras and the Big Game

Grocer celebrates with traditional Carnival favorites, neighborhood parades and free events

NEW ORLEANS--(BUSINESS WIRE)--Winn-Dixie is showcasing local flavors with unbeatable value just in time for the Big Game in New Orleans. Deeply ingrained in Louisiana culture, the grocer is proudly celebrating the rich heritage of the region, where food is at the heart of every celebration. With community festivities and many delicious ways to get into the Carnival spirit, Winn-Dixie is the perfect one-stop shop for everything needed to make a winning play and let the good times roll.

Jennifer Robertson, Regional Vice President for Winn-Dixie, said, “For 100 years, we have proudly served our vibrant communities across the Southeast, and we celebrate the time-honored cultural traditions that make Louisiana truly unique. With many visitors in town for the game and Carnival season, Winn-Dixie is excited to continue offering classic New Orleans favorites with fresh ingredients and festive spirit to fuel the fun. This Carnival season, geaux big on flavor because—whether you're cheering for your team or catching a parade—nothing beats eating like a local.”

The Big Game calls for bold bites, and Winn-Dixie makes it easy to tackle the ultimate watch party feast with a variety of Louisiana-inspired, party-ready foods. From the deli, customers can enjoy crispy double-breaded fried chicken, bone-in and boneless wings with a variety of delicious sauces and fresh mini muffulettas—a crowd-pleasing New Orleans classic featuring layers of savory cured meats, flavorful cheeses and tangy olive salad.

The grocer is also serving freshly boiled crawfish, expertly seasoned and cooked to perfection. Winn-Dixie offers live crawfish by the sack as well, along with local seasonings and fresh produce for the perfect boil at home. The grocer is proud to partner with trusted suppliers, including Shane’s Crawfish, to ensure customers receive the best local catch at winning prices. Shoppers can conveniently check live and boiled crawfish pricing in The Crawfish App before heading to the store. Additionally, no kickoff is complete without the perfect beverages for the whole krewe, and Winn-Dixie has a wide array of award-winning beer, wine and spirits as well as fresh ice to keep them cold from pregame to overtime.

Crown the game day grub with a staple of Carnival season—king cake! The grocer is showcasing its selection of more than 50 varieties of king cakes at its neighborhood stores across Louisiana, Mississippi, the Alabama Gulf Coast and the Florida Panhandle. Baked fresh daily, options include traditional cinnamon, as well as favorite fillings like cream cheese, strawberry and chocolate. The grocer also offers more unique variations, including its newest king cake flavors, Bon Temps, cookies ‘n cream and confetti. A bite-sized twist on a classic, the grocer’s tasty king cake bites are also the perfect sweet treat for a Big Game watch party or parade route fête.

To huddle up in the spirit of Mardi Gras, Winn-Dixie is hosting several free events for the community at its local stores. Community members and visitors alike are invited to enjoy fun-filled Carnival revelry while they “make groceries” at neighborhood stores.

• Big Game Weekend Parties with Pepsi: Winn-Dixie is teaming up with Pepsi to bring live music and fun games with exciting prizes to stores near the stadium. Attendees can sip, savor and celebrate with refreshing Pepsi samples and a taste of the season, featuring king cake and tailgating favorites like barbecue, jambalaya, wings and more.
  • Saturday, Feb. 8 from 2 – 5 p.m. at the Uptown Winn-Dixie, located at 5400 Tchoupitoulas St., New Orleans, LA 70115
  • Sunday, Feb. 9 from 10 a.m. – 1 p.m. at the Mid-City Winn-Dixie, located at 401 N. Carrollton Ave., New Orleans, LA 70119

• King Cake Decorating Events: The grocer will also host king cake decorating parties at select stores across the Gulf Coast for local families to make a sweet memory together.

On March 4, Mardi Gras day, Winn-Dixie will join the revelry again by riding in two parades in Louisiana. Parade-goers will find the grocer’s float at the Krewe of Bogue Falaya in Covington and the Krewe of Argus in Metairie. Local stores will remain open during normal business hours on Fat Tuesday to serve customers as they enjoy the merrymaking.

Winn-Dixie is dedicated to delivering a localized shopping experience infused with Louisiana flair and flavor. Whether shoppers are stocking up on game day essentials or celebrating Carnival season, the grocer makes it easy and convenient to enjoy the culinary traditions that make Louisiana unique. For more information on local offerings, please visit www.winndixie.com.

About Winn-Dixie

Founded in 1925, Winn-Dixie grocery stores and liquor stores serve communities throughout five southeastern states – Alabama, Florida, Georgia, Louisiana and Mississippi. Winn-Dixie Stores, Inc. is a subsidiary of Southeastern Grocers, an omnichannel retailer serving customers in brick-and-mortar grocery stores and liquor stores, as well as online with convenient grocery delivery and curbside pickup throughout the Southeast. For more information, please visit www.winndixie.com and www.segrocers.com.

About Southeastern Grocers

Southeastern Grocers Inc. (SEG), parent company and home of Harveys Supermarket and Winn-Dixie grocery stores, is an omnichannel retailer serving customers in brick-and-mortar grocery stores and liquor stores, as well as online with convenient grocery delivery and curbside pickup throughout Alabama, Florida, Georgia, Louisiana and Mississippi. Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and a strong commitment to providing the best possible quality and value to customers. For more information, visit www.harveyssupermarkets.com and www.winndixie.com.