CPG Brands are Investing in Supply Chain Collaboration and Technology to Improve End-to-End Visibility and Agility, Study Finds

New research from Crisp and CGT magazine reveals that 91% of CPG manufacturers plan to invest in greater collaboration to build supply chain resilience

BENTONVILLE, Ark.--(BUSINESS WIRE)--Crisp, the collaborative commerce platform for the retail industry, announced new findings from proprietary research recently conducted with Consumer Goods Technology (CGT) magazine in its CPG supply chain technology analysis, What CPGs Want — and Need — to Build Resilient Supply Chains Today.

CGT surveyed consumer packaged goods manufacturing decision-makers to assess the current state of supply chains and determine where technology investments are headed in the short and long term. The study revealed that data management, collaboration, and response to shifts in demand are top pain points across most CPG manufacturers, with 73% citing a lack of real-time inventory visibility as a high or medium priority for overcoming supply chain obstacles and 80% reporting an inability to collaborate across supply chain, sales, marketing, and finance teams.

Download the full 2024 Supply Chain Technology Study: Recalibrating For the Future Normal here.

As supply chain disruptions continue to be part of the “new normal,” CPG brands are prioritizing investments in transparency and real-time data to improve collaboration and minimize inventory impacts. The research shows that CPGs are highly motivated to enhance supply chain partner collaboration and invest in technologies to improve agility, with 84% planning to invest in real-time dashboards and 81% in advanced analytics in 2025.

“At Crisp, we are committed to empowering CPG brands with the technology, data and insights they need to mitigate supply chain risks and become more agile,” said Are Traasdahl, CEO and founder of Crisp. “This research underscores the critical importance of real-time visibility and collaboration in building more resilient and sustainable supply chains.”

Crisp supports CPG brands at every stage of their data journey, from dashboards to advanced AI-driven analytics, to help companies maintain optimal inventory across retail channels. The company facilitates collaboration and provides real-time insights and anomaly detection that enable CPG brands to proactively identify potential inventory, sales, and supply chain bottlenecks. For example, Crisp’s recent launch of AI Blueprints allows CPG brands to quickly access, analyze, and visualize supply chain metrics through open-source data templates to accelerate time to insights. The CGT research reinforces the critical need for greater visibility and data access across locations and channels to build resilient supply chains.

About Crisp

Crisp connects CPGs to real-time POS and inventory data from 40+ retailers and distributors, delivering store-level actionable insights and analytics through BI tools, cloud platforms, interactive dashboards, and more. Nearly 6,000 CPGs rely on Crisp’s retail data platform for actionable sales and supply chain insights to grow sales and streamline operations. Crisp’s mission is to reduce waste across the supply chain while giving brands and retailers the daily data and insights they need to grow their business.

Learn more at www.gocrisp.com.