Applications for Kickfurther’s CPGrow ’25 Competition are closing soon on January 31, 2025!

2nd Annual virtual pitch competition is dedicated to fostering innovation and supporting scaling consumer packaged goods (CPG) brands.

Winner receives no-cost inventory financing up to $250,000, valued at up to $30,000 in finance savings.

BUFFALO, N.Y.--(BUSINESS WIRE)--Kickfurther, the leading inventory funding platform for consumer packaged goods (“CPG”) companies, announced it is accepting applications for the CPGrow 2025 pitch competition, where Kickfurther provides a platform for emerging CPG brands to showcase their groundbreaking products and growth stories. The application window is open until January 31, 2025.

Contesting brands compete for the winning prize of up to $250,000 in no-cost inventory funding, valued at up to $30,000 depending on creditworthiness, along with other grand prizes from Kickfurther’s partners that could help transform the trajectory of any scaling CPG brand. The Runner-up finisher receives up to $75,000 in no-cost inventory funding, valued at up to $9,000 depending on creditworthiness.

“We are so thrilled to use this funding to fuel our product’s growth into retail and foodservice,” said Sylvia Charles, Founder and Chief Innovation Officer at Just Date, the Inaugural CPGrow 2024 winner, which produces an organic, date-based syrup known for its low glycemic index. “Thank you to the Kickfurther team for supporting small businesses with an amazing competition like this.”

The application window runs until January 31, 2025. Semi-finalists will be contacted in February 2025, where the five finalists will be announced on March 13, 2025. The virtual pitch competition will take place live on March 19, 2025. Each brand will be given the opportunity to pitch their innovative product and story, followed by a five-minute Q&A session with a panel of industry judges.

“Whether you’re a budding entrepreneur or an established brand looking to break new ground, CPGrow is the platform to showcase your innovation and drive,” said Sean De Clercq, Founder and CEO of Kickfuther. “Don’t miss out on your chance to be part of this community!”

The 2024 competition had over 400 applicants, of which 5 made it to the live event and shared their founder story with the judges and audience. Judges assessed their financial strength and growth potential, factors that painted a clear picture of why these brands stood out and how they would make an impact and succeed in the future.