FBN® Appoints Former Instacart Executive to Board of Directors

As Anomalo’s CEO and former Chief Growth Officer at Instacart, Elliot Shmukler brings wealth of technology expertise to FBN’s marketplace for farmers.

SAN CARLOS, Calif. & CHICAGO--(BUSINESS WIRE)--FBN®, the farmer-to-farmer network, and agriculture's leading marketplace for inputs, capital, marketing and sustainability services, today announced the appointment of Elliot Shmukler to its Board of Directors.

Shmukler is the co-founder and CEO of Anomalo, an AI-powered automated data quality monitoring platform for enterprises. He previously served in a range of senior growth and product roles at Instacart, LinkedIn, eBay, and Wealthfront. At Instacart, serving as Chief Growth Officer and VP and Head of Product, he helped the company achieve nearly 6X growth in grocery sales and oversaw a 14X increase of subscribers of Instacart Express.

"I’ve long been a fan of using technology to make it easier to live one’s life and run one’s business. So, it’s been exciting to see how FBN is doing that for farmers across North America," said Shmukler. "I'm looking forward to collaborating with the board and FBN executive team in making the FBN platform even better."

"Elliot’s a world class leader in technology and digital marketplaces,” said Alan Willits, Chair of the Board of Directors. “We're excited for him to join our board in building the FBN platform advancing the future of agricultural commerce for farmers."

"Elliot's distinguished tenures at Instacart and eBay give him unparalleled experience that will help us in our ambition to build the leading marketplace for everything farmers need," said Diego Casanello, CEO of FBN.

This announcement comes on the heels of several FBN milestones, including a JV with ADM to deploy sustainability premiums to thousands of farmers, the appointment of Casanello as CEO, the appointment of Guillaume Lubke as CFO, surpassing $2B in financing provided to U.S. growers, reaching the company's 10 year anniversary, and growing sustainability programs for farmers.

About Elliot Shmukler

Elliot is a seasoned executive with a history of delivering results. He has served as a product and growth leader with more than 20 years' experience in the technology industry. Since founding Anomalo, the company has raised more than $72 million in funding and now serves customers including Discover Financial and BuzzFeed. Elliot is based in California and holds a BA in computer science from Harvard University. He earned an MBA from Stanford University.

About FBN

Farmers Business Network, Inc. (FBN®) is a pioneering digital marketplace and farmer-to-farmer network dedicated to empowering family farmers globally while promoting sustainable agriculture. With over 87,000 members, FBN's Farmers First® promise unites growers and ranchers to maximize profitability and increase food production. FBN leverages data, AI and direct-to-farm delivery to simplify the agricultural supply chain, boost convenience and transparency, reduce farm input costs, enhance access to capital and services, and provide personalized insights. Combining Midwestern agricultural expertise with Silicon Valley innovation, FBN operates from principal offices in San Mateo, California, and Chicago, Illinois. For more information, visit www.fbn.com.