Jack Link’s® Unveils a Sweet Collaboration with Dr Pepper® That Brings Two Classic Tastes Together

Experience the best of both flavor worlds with an unbeatable combination wrapped in a sweet and savory meat snack

MINONG, Wis.--(BUSINESS WIRE)--Jack Link’s® and Dr Pepper® have teamed up to bring you a one-of-a-kind flavorful experience with the release of Jack Link’s WILD Dr Pepper® inspired flavored meat stick and Jack Link’s Dr Pepper® inspired flavored beef jerky. Infused with the distinctive flavors inspired by Dr Pepper®, each bite of Jack Link’s meat snacks delivers a delightful blend of sweet and savory sensations.

“Pairing two flavor icons like Jack Link’s and Dr Pepper is sure to provide a delicious treat that snack fans are going to love,” said Holly LaVallie, Senior Vice President of Marketing at Jack Link’s. “For loyal consumers of Jack Link’s jerky and meat sticks products who are looking for a completely new flavor in the meat snack aisle, this one is for you! I am incredibly excited to get this in the hands of our consumers to deliver a new sweet and savory snack taste.”

“We are excited to team up with Jack’s Links to create a one-of-a-kind flavor and craveable snack,” shared John Alvarado, Senior Vice President of Dr Pepper® Brand Marketing. “We can’t wait for our fans to see this on shelves and have another way to enjoy Dr Pepper’s flavor.”

Jack Link’s WILD Dr Pepper® inspired flavored meat sticks debuted on retailer shelves starting January 2024 at Circle K™ Convenience, Gas Stations, and Amazon.com. Jack Link’s Dr Pepper® inspired flavored beef jerky will follow, hitting retailers in June 2024. Keep an eye out for this delicious new flavor in the meat snack aisle soon! For more information on Jack Link’s products, check us out at JackLinks.com.

About Link Snacks, Inc. (“Jack Link’s”)

Link Snacks is a leader in snacking and its brand Jack Link’s Protein Snacks is the No. 1 meat snack brand in America. Headquartered in Minong, Wisconsin, Link Snacks is a family-owned and operated company that represents a heritage of unsurpassed quality and innovation since 1985. The company’s house of brands is made up of passionate Team Members, across 11 countries, who share an uncompromising commitment to deliver awesome products. Link Snacks offers premium protein snacks in a variety of flavors, sizes and price points, appealing to nearly every consumer and occasion. The company’s portfolio of brands includes Jack Link’s®, Lorissa’s Kitchen®, Wild River®, Golden Island®, Country Fresh Meats®, BiFi®, and Peperami®. Check out JackLinks.com to learn more.

About Dr Pepper®

Dr Pepper®, a brand of Keurig Dr Pepper, Inc. (KDP), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper® have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, Caffeine Free, Cherry, Zero Sugar, Cream Soda, and Strawberries & Cream varieties. For more information, visit DrPepper.com or keurigdrpepper.com. For the brand's latest news and updates, follow Dr Pepper® at Facebook.com/DrPepper, Instagram.com/DrPepper or Twitter.com/DrPepper.